Technical SEO health is critical for rank leadership & therefore new visitors.
"Technical SEO can win or lose the game for your business right out of the gate. It can easily be the determination between position 10 on 1st page search results or position 11 on the second page.
As of August 2021 Google has fully rolled out their core algorithm update more heavily valuing Web Vitals, Page Experience, Speed & Mobile... ergo Passing Web Vitals (get a thorough technical seo audit to see) should be Priority #1 in a competitive landscape."
Garrett Vatcher
The SEO Marketing Consultant
Technical SEO
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. ... Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.
Steps for Technical SEO
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Full Site Technical SEO Audit
Benchmark competitor rates of speed, don't be last.
Obtain Best in Class Web Vitals.
Deduplicate, fix errors, clean up taxonomy.
Use SILO internal linking strategy linking important keywords to targeted pages.
Make every page title & meta description, schema, copy, & keyword target unique to itself. Don't duplicate the same keyword links on pages without assigning an associated long tail keyword that differentiates common pages from each other. Interlink them all and overportionately link to the most important pages.
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Track Web Vitals because PASSING is Important
Pass or Fail, Good or Poor, grading is metric based.
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Indexation & Market Penetration
New content needs to be recognized and easily crawled before it contributes to your bottom line. -
Optimize Web Page Speed
Benchmark your competition -
Prerender Javascript with Search Engines in mind
Consider dynamic prerendering to make your on page content more SEO crawl bot friendly. -
Keep LCP Largest Contentful Paint below 2.5 seconds for a "Good" Web Vitals Score.
The point in the page load timeline when the page’s largest image or text block is visible within the viewport. Look for quick wins with Server response time optimization and javascript minimization.
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FID First Input Delay
The time from when a user first interacts with a page to the time when the browser is actually able to begin processing event handlers in response to that interaction. Third party scripts may be delaying your FID.
Technical SEO Mistakes to Avoid:
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Don't get lost in the details & Don't get caught in Paralysis by Analysis
There are literally 1,000's of SEO technical analysis opportunities. 100's matter. A dozen makes the difference. Do the Vital Few Well. -
Avoid having all relevant text behind javascript
Google search crawl bots may well miss your relevant copy. -
Avoid having all relevant text behind javascript
Google search crawl bots may well miss your relevant copy. -
Don't Only Audit Desktop version of website
Google Search results are now MFI (Mobile First Index) for everyone meaning mobile friendly version of website is primary as far as Google is concerned, achive parity between mobile and desktop.
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Wait to Optimize Web Vitals & Page Experience
Content impact will be blunted or even wasted if your technical SEO is poor.
Very Important for
Every Brand
Highly competitive markets & enterprises with medium and large sites will have regular monthly needs.
Small Businesses and foundational websites can typically revisit Technical SEO Audits & SEO Strategy on a Quarterly or even Annual Basis.